GoGo Pet Products
In the $50B pet food industry where 78% of new products fail within a year, how did we...
The 5 Tournament
Where Basketball Legends & Marketing Magic Collide The Challenge: How do you cut through the noise of endless sports content to promote The 5 Tournament—a star-studded NBA/WNBA exhibition event—while honoring its legacy appeal for diehard fans? The Game Plan: Leverage Iconic Rivalries: Teamed up with basketball royalty Tim Hardaway (Heat legend) and…
Stubhub
The Art of Turning Chaos into Unforgettable Experiences The Challenge:In the high-stakes world of last-minute ticketing, one misstep could mean lost revenue, frustrated fans, and a damaged brand reputation. As StubHub’s Last Minute Services (LMS) Representative for the Southeast, I didn’t just deliver tickets—I orchestrated miracles under pressure. The Playbook:Precision Logistics: Managed budgets, contracts,…
MARAD’s Crisis Communication
When pandemic-driven supply chain disruptions peaked, MARAD faced a triple threat: a 40% drop in cadet application..
