The Strategy:
The “Launch, Refresh, Repeat” Playbook:

• Built a scalable product introduction system that took products from concept to shelf in 60 days flat.
• Developed modular design templates (saving 40+ hours per SKU) while maintaining distinct brand identity.
• Created “Scent-Based Storytelling” for each protein (lamb = joint health, salmon = coat shine, etc.)

   

To amplify awareness of GoGo Pet Products and their latest pet macaroon offering (see the fun promo here), a targeted press release campaign can help the brand break through the noise and secure meaningful coverage. By crafting announcements that highlight product innovation, pet nutrition benefits, and category expansion, GoGo can position itself as a leader in specialty pet treats. Previous coverage — like GoGo Pet Products unveils its new lamb chew line  and similar independent retail expansion features  demonstrates strong interest from the pet media ecosystem and gives us existing context to leverage.

We distributed these releases to targeted outlets across pet lifestyle, specialty retail, and consumer media, tailoring pitches to editors and writers who have shown affinity for innovative pet brands — creating buzz, driving discoverability, and building credibility ahead of seasonal peaks or retail rollouts.

Data-Driven Pet Parenting:

• Leveraged Amazon review mining to identify rebrand opportunities (ex: shifted from “senior dogs” to “mobility support” positioning).
• Implemented shelf-optimized packaging that reduced customer decision fatigue by 22%