How We Turned a Cleaning Brand Into a Cultural Conversation Starter

The challenge? In a crowded cleaning products market, Rejuvenate needed more than just “buy our mop” messaging—they needed a human connection that resonated deeper than surface-level marketing.

The Breakthrough Moment:
For Black History Month, we flipped the script—shifting focus from products to people. Instead of pushing polish, we spotlighted unsung heroes of the cleaning industry, amplifying Black entrepreneurs and business owners who embodied Rejuvenate’s values of hard work and community care.

The Viral Campaign:
“Clean Queens & Kings of Industry” Series

• Featured Detroit-based entrepreneur Danielle Smith, whose cleaning business saw a 47% traffic surge from Rejuvenate’s audience
• Drove the brand’s highest-engaged social post ever (2.5x avg. engagement)
• Earned organic shares from community leaders, small biz advocates, and industry groups

The Bigger Win:
Proved Rejuvenate wasn’t just selling products—they were uplifting their community
Turned a commodity brand into a culturally relevant voice
Showed that purpose-driven content = profit-driven results

When you celebrate your customers, they celebrate you right back.