Breathing New Life Into Air Quality Awareness

When consumers thought “air control” meant just thermostats and fans, Air Innovations faced an education crisis—how do you make people care about precision air quality in a crowded market?

Our Challenge:
Cut through the noise during peak hay fever season—when allergies skyrocket, but most sufferers don’t connect their symptoms to indoor air solutions.

The CreatiWave Solution:
A data-driven, hyper-relevant campaign that didn’t just sell products—it taught consumers why air control matters.

✅ “Hay Fever Rescue” Initiative:

• Positioned Air Innovations as the scientist-approved solution for seasonal suffering
• Leveraged real-time pollen data + symptom trends to tie allergies directly to indoor air quality
• Secured placements in health, tech, and home improvement verticals with actionable tips (not just ads)

The Results?
📰 Featured in Good Housekeeping, Men’s Health, Apartment Therapy, and Allergy Living
📈 Drove 37% more traffic to air quality guides vs. previous campaigns
💡 Transformed perception—from “just another AC brand” to the authority on healthy air

Because clean air isn’t a luxury—it’s a necessity. We just made sure the world knew it.