Cut from a different cloth

When the world shut down, brands scrambled—but sewing sensation Mimi G didn’t miss a stitch. With in-person interviews dead and media budgets slashed, the challenge was clear: How do you dominate headlines when the world is on mute?

Enter CreatiWave. We flipped the script—pivoting to high-impact remote interviews, crafting irresistible virtual pitches, and positioning Mimi as the definitive voice of pandemic-era DIY fashion. No red carpets? No problem.

• Vogue Mexico hailed her as a pandemic style pioneer
• Forbes celebrated her business savvy
• LA Times & People showcased her cultural impact
• Hallmark Channel featured her DIY Glasses case walkthrough
• Remezcla amplified her influence in the Latinx community

The result? A surge in international visibility, a cemented legacy as the sewing authority, and proof that even in lockdown, the right PR strategy doesn’t just adapt—it thrives.

Because when you’re a force like Mimi G, you don’t wait for the spotlight—you sew your own.