Docking the Digital Strategy That Made East Coast Boaters Take Notice

The Challenge:
How do you make 25+ marinas feel like destinations—not just parking spots for boats—in an industry where “good Wi-Fi” is often the highlight of marketing?

The Strategy:
Lifestyle-First Storytelling:

• Shifted from selling slips to selling sunset cocktails, community crab boils, and eco-conscious cruising
• Created “Why Dock Here?” content series showcasing:
  → Luxury amenities vs. competitors’ basic offerings
  → Secret local gems only Suntex guests access
  → Behind-the-scenes sustainability efforts

Data-Enhanced Engagement:

• Used social listening to identify 3 core audience personas:
  1. Weekender boaters
  2. Snowbird yacht owners
  3. Eco-conscious millennial sailors
• Timed posts to tide schedules + boating holidays (yes, really)

Hyper-Targeted Paid Campaigns:

• Geofenced ads to 500+ yacht clubs & seafood festivals
• Retargeted website visitors with “You Left Your Dream Dock Waiting” dynamic ads

The Results:
28% increase in seasonal slip bookings
LinkedIn engagement 2.5x industry average
User-generated content up 73% (guests tagging #SuntexSunsets)

“We didn’t just market marinas—we sold waterfront membership to a lifestyle club that happens to have boat parking.”

Ready to make your locations irresistible? Let’s cast off. (Campaign dashboards available upon request.)