The Challenge:
How does an SEO director with an event coordination background authentically market maritime security training—a niche world of tactical skills, firearms, and high-stakes readiness? Simple: You don’t just write about it. You live it.

The Breakthrough:
At MITAGS’ SEC-APPS course in Marriotsville, MD, I traded my keyboard for a firearm—training under legends like Dave Wittrock (FBI veteran) and Nathan Davis (maritime security expert). From live-fire drills to de-escalation tactics, I didn’t just research the content—I experienced it firsthand.

The Strategy:
“Marketing Bullets & Bytes”:

• Wrote immersive, authority-backed content that didn’t just describe the course—it transported readers to the gun range.
• Leveraged instructor credibility (like Sean Riley’s martial arts mastery) to highlight the program’s unmatched depth.
• Positioned SEC-APPS as the gold standard for professionals who need real-world survival skills—not just theory.

The Results:
📈 Drove enrollment interest with gritty, authentic storytelling (no corporate fluff).
🎯 Boosted SEO rankings for high-intent keywords like “maritime firearms training” and “practical security certification.”
⚓ Bridged the gap between MITAGS’ expertise and the maritime industry’s demand for actionable, life-saving education.

The Lesson?
Great marketing isn’t about selling—it’s about proving. And sometimes, that means putting on ear protection and firing a few rounds to get the story right.*

#MarketingWithGrit #ContentThatPacksAPunch #NicheButNecessary

Want content that earns trust? Let’s dive in—literally.

(Read the full article here—written by someone who knows where the safety switch is.)