Navigating the Digital Seas to Global Industry Dominance

The Challenge:
In the vast ocean of maritime trade publications, how does Maritime Executive become the must-read compass for shipping magnates, port authorities, and marine service providers worldwide?

The Strategy:
Precision Targeting for High-Value Professionals:

• Deployed hyper-targeted paid ads to reach C-suite shipping execs, port decision-makers, and marine tech innovators across 15+ key maritime hubs
• Leveraged Search Results Optimization (SRO) to dominate niche queries like “shipping industry trends 2024” and “port authority regulations”

Data-Driven Campaigns with SproutSocial:

• Monitored real-time engagement metrics to double down on high-performing content (breaking industry news > fluffy features)
• Optimized ad spend weekly based on executive-level engagement patterns (LinkedIn outperformed Facebook 3:1)

Global Reach with Local Impact:

• Customized messaging for EMEA shipowners vs. APAC port operators
• Amplified thought leadership pieces to position Maritime Executive as the Bloomberg of maritime

The Results:
42% increase in executive-level followers
3.5M+ impressions across target markets
17% higher click-through on technical content vs. industry average

“We didn’t just report on the maritime industry—we became its digital bridge.”

Anchor your brand in front of the right audience. Let’s chart the course. (SproutSocial reports available upon request.)